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Brand identity evolution:

 

chupa-chups

de-cluttered-logos

typographic

yahoo

 

symbol

type and symbol

 

Techniques

Designing with shapes:

Shape tools

Shapes in Illustrator (video)

Combining objects in Illustrator

 

Creating rounded corners

 

Duplicate objects around circle

Type

Converting type to graphics (outlining type)

 

type-on path

Creating-type-path (Illustrator)

Combining type with graphics

Clip Masks

 

Color:

Live-Paint.

Illustrator fundamentals: apply-color.

Gradients

 

Patterns:

Pattern generator

repeating-patterns-using-illustrator 1

repeating-patterns-using-illustrator 2

 

Trace

Illustrator trace

Tracing hand lettering

tracing options

 

Drawing vectors

Drawing simple lines and shapes

Drawing basics

Drawing shortcuts

Drawing with the pen tool in Illustrator 1 | 2 | 3

texture:

Texture + type (Illustrator)

Texture + type (Photoshop)

Texture + type2(Photoshop)